In this highly technological age, it seems we have become
too dependent on science to provide all the answers. We are prone to look to and take at face
value the judgments of scientists on many questions that are easily answered
with common sense and experience.
Furthermore, when advertisers come up with impressive,
scientific-sounding phrases or make reference to some arcane scientific
concept, we are too overwhelmed and impressed to challenge the conclusions.
During my master gardener training we were given a good
example. A neighbor asks, “What’s the
best time to trim my tree in front?” The
neighbor rightly understands that there are more ideal times for trimming
certain trees, times of year when the tree will be less stressed. Before answering, the master gardener wonders
why the neighbor wants to trim the tree.
The neighbor responds, “Every time I mow the lawn that low branch hits
me in the face.” The right answer of
when to trim the tree has moved from the realm of science into the realm of
common sense. “Trim off the branch
before you mow the lawn again.”
A second example came a few weeks ago from a health report
on local television news. The essence of the
story can be summed up as: It’s summer
and the grocery store has a good stock of nice, fresh fruit, which is good for
you. Buy it and eat it. There was a lot of talk about the health
benefits and antioxidants, but the main message was to eat fruit.
My grandmother was born in Eastern Europe in the 1890s. After immigrating to the US, she lived near
New York City and kept a small vegetable garden in the backyard. She knew that fruits and vegetables were good
for you. Her mantra during meal times
was, “Eat your green stuff!” No one had
to tell her about antioxidants and other exotic components of fruits and vegetables. It was just common knowledge. Just like most people today, Grandma didn’t
know what an antioxidant was or how they were good for you, but unlike most
people today, it wouldn’t have mattered to her at all.
Finally, this headline made the fluffy news recently: “Huge Weddings Lead to Better Marriage, Says
New Study.” I read several different
articles on this research report from the National Marriage Project at the
University of Virginia primarily because the headlines were so misleading. The facts are: they interviewed 418 couples and split them
up by size of their wedding, yielding two or more smaller sampling groups. They found that those with larger weddings,
more than 150 guests reported themselves as happy more often – not that they
were consistently happier. No evidence
shows that the large wedding led to happiness or the tendency to stay
married. (Correlation does not prove
causation.) More likely some conditions
that led to a happy marriage were also more conducive to having a big
wedding: greater financial resources and
a larger support system to name just two.
Finally, the study followed the couples for only 5 years, which is
hardly a long time for a marriage, and depended on self-reporting, which has
highly questionable validity. A big
wedding is not, as the headline suggests, a key to a happier marriage.
The trouble today is that we depend too much on scientific
recommendations and scientific jargon and not enough on what we already
know. Advertisers constantly try to wow
us or scare us with the results of research studies and trigger words like
antioxidants, justice, organic, sustainable, and probiotics, or chemicals, low
testosterone, mercury, quantum mechanics and carbon dioxide. (Whatever happened to Beta-carotene?) They
know we daydream about and will pay good money for magic answers to lose
weight, to get rich and to stay married, all the while knowing in our hearts
that all these are only achievable with hard work.
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