Rewards for Not Paying Attention

Should people be rewarded for not paying attention or for pretending they didn’t know about dangers that have been well publicized to the point that they are common knowledge? 

First, a less dire example of well-known information: a study hitting the Internet and the airways recently revealed that “Washing your hands under running water may be a better way to stop the spread of infections than using a hand sanitizer.” The hand sanitizer can be nearly as effective as washing hands for removing flu viruses, provided both are done properly. It just takes longer.

In laboratory experiments “it took about 30 seconds for the sanitizer to eliminate all the flu virus in the saline samples, but more than 4 minutes for the sanitizer to get rid of flu in the mucus samples.” From the lab tests they moved to a more real-life situation by putting mucus directly on people’s fingertips. When it was given time to dry (for 40 minutes), the hand sanitizer killed the flu virus within 30 seconds. But in a more realistic situation where the mucus was still moist, it took about 4 minutes of rubbing for the flu virus to be completely eliminated.

Proper hand washing removed traces of the virus in both cases in about 30 seconds, whether the participants used soap or not. The benefit is not from the soap, but from the rubbing under running water. 

No one is likely to rub the hand sanitizer for 4 minutes or alternatively to let their hands dry after sneezing for 40 minutes, but neither do many people spend half a minute scrubbing under running water. When a sink is not available the alcohol is a good option. 

That’s what we know today, but we had substantially the same information 10 years ago. From Live Science in October 2009: “Hand washing with ordinary soap and water is the most effective way to remove germs. But when you're on the go, alcohol-based hand sanitizers are tremendously effective in preventing the spread of the seasonal flu.” They gave 20 seconds for washing and 15 for the sanitizer, so the latest study just worked a little on the details. It wasn’t really news.

This is just one everyday example of how the media likes to present old news as some brand new revelation wrapped in the cloak of the latest study.

In light of that consider the opioid epidemic. Within the last two weeks, “OxyContin maker Purdue Pharma LP filed for bankruptcy protection…succumbing to pressure from more than 2,600 lawsuits alleging the company helped fuel the deadly U.S. opioid epidemic.” Nearly every state, numerous cities and counties and many others insist that the company “aggressively marketed prescription painkillers while misleading doctors and patients about their addiction and overdose risks.”

Any money awarded will not bring back even one of the 400,000 lives lost between 1999 and 2017, but the various levels of government hope to be able to confiscate money from drug company profits to remedy the situation rather than taking from tax payers.

My question is: what are they going to do with this money? Treatment is no doubt an option. Perhaps they will fund stocks of Naloxone (sometimes sold under the brand name Narcan). 

Of course, awareness will surely be part of the plan. But with the opioid epidemic in the news daily, with current Public Service Announcements and with the subject sure to come up in the upcoming presidential campaigns, what more can they do to get the word out? The company may have been playing fast and loose with the truth in the past, but now their website clearly states, “OXYCONTIN® exposes patients and other users to the risks of opioid addiction, abuse, and misuse, which can lead to overdose and death.” 

With so much information available, should compensation be available to everyone who becomes addicted from now on? At what point does society expect people to recognize and deal with the danger? In the case of cigarettes it has taken decades – people are still suing tobacco companies over risks that have been widely known for 50 years or more, but they claim to be victims. 

If risky or irresponsible behavior continues to be rewarded even well after the risks are known, problems will never be solved.