Each year, Frances M. Berg, M.S. of the Healthy Weight
Network presents to promoters of weight-loss products the "Slim Chance Awards" in four categories: worst
claim, worst product, worst gimmick and most outrageous. I came across a list of those awards for past
24 years on the diet scam website.
That’s nearly 100 products or advice sold to people to help them lose
weight that mostly just helped them lose money.
How desperate do you have to be to believe some of this
stuff? Examples include miracle potions
and cleansing products that guarantee healthy weight loss. Use a plastic bracelet that gives off vibes to
stimulate weight loss and good health (2011).
“FDA cited 69 weight loss ‘supplements’ containing hidden, potentially
harmful drugs or toxic substances, most imported from China, and says there may
be hundreds more” (2009). Slimming
Slippers supposedly use reflexology, magnets, and the laws of gravity to
increase metabolism by activating nerves in your foot to control digestion and
eating habits (2000). They have promoted belts, patches, jeans, body wraps, and even ear staples (2006). Scientifically speaking, this is pure hogwash.
Several of descriptions of the “award-winning” products and
claims mention government action (Food and Drug Administration or Federal Trade
Commission) or class action lawsuits that were in progress at the time to protect us from
dangers, to reimburse defrauded customers or to stop false
advertising.
Losing weight is a classic example of behavior requiring discipline. The process is easy to understand, eat less
and exercise more, but carrying through on that program is very difficult. We are naturally drawn to promises of an easy
way out. Beyond all those products and
gimmicks, Amazon lists 39,472 paperback books and 19,375 hardcover books on the
subject. These, sometimes dangerous, guarantees of instant success are the real diet busters because there is no
silver bullet, no easy way out or magic solution. Everyone knows this, but the temptation to
deny it in favor of a miracle cure is often too great.
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