Often the people who give us information are counting
on us not to think too hard about it.
They especially count on us not to do the math. It’s a reasonable expectation on their part
because many people are intimidated by anything mathematical and avoid it
whenever they can. But it doesn’t have
to be that way and we will make better decisions when aided by some simple
calculations.
What brought this to mind was an ad for a railroad saying
that they move a ton of freight 450 miles on a single gallon of fuel. True, railroads are very efficient, but
most people hearing this would automatically compare it to auto gas mileage. You can’t move a ton of freight
in your car that gets 25 or 30 miles per gallon. If you have a truck that can carry a ton of
freight it might get only 18 mpg or less.
That’s less than 1/20 of the railroad efficiency. But that is the comparison they want you to
make. Their real competition, an
over-the-road tractor-trailer can carry a 40,000-pound load. That’s 20 tons. According to Popular Mechanics: “New fuel-economy standards that take effect
beginning in 2014 will require semi trucks with a sleeper cab to get 7.2 mpg on
level roads.” Using simple math, 7.2
times 20 = 144 or just about 1/3 of the railroad number. Our new conclusion is that railroads are indeed more
efficient, but not by the huge amount we were led to believe (and trucks are often easier to unload).
Another tricky area is percent calculations. If the stock market goes down by 20%, then
goes back up by 20% is does not end
up where it started. Think about it using 100 as the starting point.
If it goes down by 20%, it’s at 80.
Now 20% of 80 is only 16, so a 20% rise leaves it at 96 (not 100). Likewise when a store runs a discount of an
additional 20% off, here’s how it works.
If the original price was $100 and it was reduced by 30%, it now sells
at $70. An additional 20% off is $70
minus $14 (20% of 70 = 14). The new sale
price is now $56. You can’t take the 20%
plus 30% and expect to get it at half price, or $50. It seems tricky and a little deceptive, but
it’s fairly easy when you think it through.
Look closely at news stories reporting percent changes in
defects. One might feature scary
headlines saying that the percentage of school buses failing inspection jumped
by 50%. Buried in the article are the
numbers. Did it jump from 4 to 6, or from
50 to 75? Both are a 50% increase. What you may never see in the article is the total population.
Are they talking about 10 or 100 or 10,000 buses? This makes a big difference, but the headline
is designed to catch your eye and elicit concern.
Finally, consider how the government, advertisers and
advocacy groups describe savings, spending and crises by manipulating time
frames. Instead of $200 billion per
year, we hear $2 trillion over the next 10 years. Auto loan companies lower payments by
increasing the term of the loan (but you will ultimately pay more interest). We hear about
certain diseases killing or affecting one person every 6 minutes instead of a
total of 87,600 people (less than .03 percent of the population). The time frame is
manipulated to manipulate your reaction to it.
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