Suppose some crackpot doctor published an article saying
that any food with a special purple powder mixed in was significantly healthier. Then a “mom and activist” took up the
crusade, spreading the word on social media.
Do you think any large food companies would take this seriously? You bet they would! That purple powder would start finding its
way into foods of every size, shape and description.
Proof of that is here in a posting on the NBC News website. General Mills is changing Cheerios to be able
to advertise it as a non-genetically modified product – non-GMO. Why would they do this? On the surface it makes no sense.
First, Cheerios has very little genetically modified
content. “Oats, the main ingredient, aren’t
a genetically modified crop.” Only a few
minor ingredients, sugar and cornstarch are.
It is a very minor change.
Second, both the FDA and the World Health Organization
confirm that all today’s General Mills products are safe. “Using a science-based approach, the Food and Drug Administration (FDA) regulates foods and ingredients made from genetically
engineered plants to help ensure that they are safe to eat.” (Note that the FDA uses the term genetically
engineered (GE) rather than GMO because “people have been modifying plants for
thousands of years through breeding and selection.”
The General Mills decision is all about marketing, not science. They recognize the spread of misinformation
and the resulting anxiety of consumers with 55% concerned about GMO today
compared to 10% in 2002. “Industry
experts say the anti-GMO push is similar to the gluten-free craze” – note the label
of craze.
“I think it's totally a marketing
move,” said David Just, professor of applied economics and director of the
Center for Behavioral Economics in Child Nutrition Programs at the Cornell
University Food and Brand Lab. “They’re playing to an audience that, sort of bluntly,
has an irrational fear of GMOs,” he said.
The obvious answer to why General Mills is doing this is that they are
in the business of selling Cheerios.
They don’t care if your ideas are right or wrong. The same goes for Chipotle, Whole Foods
Market, and any other retailer or manufacturer who latch on to GMO or
gluten-free or all-natural or any other craze.
They have no interest in educating the public and will use any
misconception to promote a product. JC
Penney, for example, almost went out of business trying to sell goods at a low price instead
of artificially marking them down from a higher price and calling it a sale. Consumers didn’t get it! They wanted to buy things that were on sale. Likewise, just because more products are going to
non-GMO labeling is no assurance that fears of GMO are in any way justified. They don’t care about science or logic. They care about getting our money.
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