Food Labeling

It’s interesting how many food items are being relabeled to take advantage of all the misinformation in the news and on social media. They label food as containing no high fructose corn syrup (HFCS). That simply means it contains sugar instead.  One is no better or worse for you than the other. If something is labeled as containing no sugar, it’s likely to contain an artificial sweetener. There are all kinds of rumors about how dangerous artificial sweeteners are. Some are labeled as no sugar added, but may have more natural sugar than a comparable product without the label. Everyone should easily be able to figure out that these special labels make little difference to the actual wholesomeness of the food. So why do the food companies make such an effort?

Apparently, it’s because most people don’t go to the trouble to figure this out.  The labels are shortcuts allowing them to follow their superstition of choice – yes, superstition. They are no different than the Salem Witch Trials except no one is killed, but they use the same tactics of mass hysteria.  Someone or some group pick up the chant of avoiding sugar or HFCS or artificial anything or GMOs or gluten (for most healthy people) and people choose to ignore evidence and climb on board the Superstition Express. 

One of the worst cases is the anti-GMO movement. The unreasonable opposition to GMOs starves people and adds to climate change. The promise of increased yields from smaller fields along with reduced reliance on pesticides and fertilizers supports the effort to reduce greenhouse gases and should be embraced by anyone concerned about climate change, but they pick and choose their cause. Mitch Daniels, president of Purdue University, calls the stance against GMOs both anti-science and immoral emphasizing the absence of evidence that these products have hurt anyone or have been a detriment to the environment –“no disruption of an ecosystem nor any adverse human health or even digestive problems, after 5 billion acres have been cultivated cumulatively and trillions of meals consumed.” It’s a distraction and political football that keeps good food from hungry people in less-developed countries.

The typical reaction is referred to in this article as the “healthy halo.” Food companies have found that certain labels elicit a positive response, regardless of logic, making consumers more likely to buy and more likely to pay more. To test this, researchers from Cornell University asked 115 shoppers to give their opinions of the value of snack foods based only on their labels. “People thought foods labeled ‘organic’ were more nutritious, lower in fat, and higher in fiber than the ‘regular’ foods, and were willing to pay up to 23.4 percent more for the food labeled as organic.” The difference was in the labels only: all the study participants were eating the same foods. The ink is cheap and the ability to increase the price by over 20 percent merely by adding one word to the label would be a marketing homerun for any company! And millions of superstitious Americans let them get away with it.

The manufacturers don’t care. And if it gives them an advantage in the market, they will even endorse any error or misconception their customers may have. It’s really sad.