Being Careful About What You Eat

It looks like a number of essays recently have been about food, but since I steer away from politics to show more everyday behavior, the healthy food stories tend to jump out. I found a number of fairly recent stories about whether being picky about our food is worth the effort. 

The marketing departments of food companies go out of their way to make us feel guilty about eating the wrong things and to reassure us that we are making wise food decisions. But how much is true and how much is hype?

Many packages are labeled as healthy. Does that have any real meaning? 

The FDA is in the process of redefining their guidance on this subject, updating it from the 2016 version that read in part: “this guidance is intended to advise food manufacturers of our intent to exercise enforcement discretion relative to foods that use the implied nutrient content claim 'healthy' on their labels which:

(1) Are not low in total fat, but have a fat profile makeup of predominantly mono and polyunsaturated fats; or
(2) contain at least ten percent of the Daily Value (DV) per reference amount customarily consumed (RACC) of potassium or vitamin D.”

They conclude “guidances describe our current thinking on a topic and should be viewed only as recommendations.” All that seems as clear as mud! So we keep seeing "healthy" on all sorts of packages.

What about organic? The government does have strict guidelines about what can be considered organic, but still there is no guarantee. As this article from last October shows: “Three Nebraska farmers will plead guilty to knowingly marketing non-organic corn and soybeans as certified organic as part of a lengthy, multi-million-dollar fraud scheme.” This had been going on for many years.

A few months earlier, this news came from the Genetic Literacy Project. “The U.S. Department of Agriculture fails at regulation of organic food as fraudulent products overwhelm the agency’s conflicted, compromised system.”

Furthermore, as I discussed in detail last May, the USDA organic program allows some pesticides not classified as synthetic, and tests only for those pesticides disallowed by the program. Organic pesticides are not necessarily safer and all products – organic or synthetic – have the potential to be toxic. The careful approach is not in the food supply but in food preparation, as in washing all fruit and vegetables thoroughly.

 The use of natural is even foggier.

The FDA has asked for pubic comment “on the use of this term in the labeling of human food products” as a result of three citizen petitions asking for a clear definition, another one asking that the term be prohibited on labels and several court cases requested clarification.

 It leaves us asking whether these terms are really helpful or just the usual advertising jargon. It shouldn’t surprise us when, just last month there was a nationwide recall of more than 68,000 pounds of “gluten free Organics Breaded Chicken Breast Nuggets.” But they sounded so healthy and natural!

It takes some critical thinking to get to the bottom of all this, but what is really called for here is a dose of perspective. There was a time when everyone didn’t worry so much about the credentials of their food. Many were just happy to have it. And that went for everything we put in our mouths. Consider the study a couple of years ago that cleaner surroundings were not necessarily healthier for infants, making them more prone to developing allergies. And books like Let Them Eat Dirt, warned about the dangers an over-sanitized world posed for children.

Yet advertisers find that these words, and others like green and sustainable, can have an almost hypnotic effect, causing consumers to turn off their critical thinking and just trust the labels.