If I were to tell people that if they don’t take care of
their teeth they would get cavities and gum disease, I would get very little
argument. Behavior has
consequences. Sometimes behaviors
include those of omission.
But suppose a large number of Americans, more than half,
started neglecting their teeth. How
would we handle it? Would the news media
identify this as a crisis, as a dental care epidemic? Would the White House and the corporations get
involved with public service campaigns, image advertising and start
recommending or requiring changes to school scheduling to include mandatory tooth
brushing breaks during the day, taking local control of the curriculum away? Would those employers who provide dental
insurance feel like they must set up in-house programs to encourage oral hygiene? Would these programs make the news and would
we see those companies as good citizens for doing so?
How would the people react as their teeth began to fall
out? “I just don’t have time to brush
and floss. With my job and the kids and
my club and vacation planning and chores and social obligations, I just don’t
have the time! I hardly have time to
sleep without trying to add another activity.”
Would Dr. Oz and other television doctors (and dentists?)
feature programs showing magic formulas or miracle pills or herbal remedies – no effort
or sacrifice needed to achieve better teeth – with a new secret every
week? Would people writing books about
teeth be on the best-seller list with conflicting advice, but each with a celebrity
spokesperson attesting to the results of the program? When the health reports came on the local
news programs would they tell us that scientists say if we don’t take care of our
teeth we will get cavities and gum disease (even though we should already know it)?
Would other scientists publish studies finding that some
people are genetically more susceptible to tooth decay and gum disease? It’s not their fault it’s in their
genes. Would advocates come along with
evidence that some people are addicted to not brushing? How about those young girls with rotten teeth
who, instead of making a healthy change, announce their “pride” and that gum
disease is beautiful?
Finally, would anyone be surprised that the habits of the parents are reflected in those of their children?
All that seems pretty far-fetched and ridiculous for a societal problem/crisis/epidemic that everyone could easily solve with better
individual behavior. Doesn’t it?
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