My theory is that, contrary to conventional wisdom, opinion polls and the apparent direction of popular trends, America is still a very religious country and is getting more religious with each passing day. The difference is that I am not talking about standard, organized religions. The new religions involve pseudoscience and are promoted by personal interactions, especially on social media, and by celebrity endorsements, rather than by priests, ministers, rabbis and imams.
Consider how a traditionally religious person reacts when his faith is challenged. Show someone an obvious contradiction in the Bible or the Koran – and there are many to choose from – and such a person will argue for a while, but eventually fall back on the argument that it's a mystery only God can explain or that it is a matter of faith not subject to logical analysis. End of conversation! No one has changed his mind. He may even feel vindicated because his faith was challenged but endured.
Now have a similar conversation with someone convinced that communication with the dead is not only possible, but that it happens frequently on daytime TV and in private homes where mediums hold séances. No matter how much logical information such a person receives, a change of mind is a rare occurrence. A more likely response is the same quasi-religious reaction, resistance to logic and reliance on a strong belief in the spiritual realm.
But this new-age religious experience is not limited to the customers of séances and tarot card readings. With the help not only of charlatans, but also of marketing departments, industry institutes, lobbyists, interest groups, fund-raising organizations and individual crusaders, it spreads through the entire country creeping into every corner of our lives. It is so much easier to sell to people on the basis of faith than on the basis of logic. So all these forces work in concert to gain converts to particular products, services and ideas. The emotional argument draws them in; then the feeling of embarrassment or of betrayal of one's beliefs, keeps them coming back.
Consider the religious fervor displayed by backers of ideas like: harm from vaccination, danger of GMOs, danger of fluoridated tap water, superiority of bottled water, benefits of a gluten-free diet (except for medical necessity), power of alternative medicines, danger of anything artificial or chemical, dietary supplements, radiation from power lines, food irradiation, sea salt, therapeutic touch or Reiki, refusal to consider nuclear power as a clean electricity source, super foods, unquestioned halo-effect of words like green, natural, sustainable and ancient wisdom, essential oils, and the list goes on and on.
Yes, we are truly a religious nation. The religions of junk science, fads, hype and misinformation are thriving, converting new believers every day!
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