Super Foods

Critical thinking leads me to believe that all the talk about super foods is crazy. People read about some newly christened super food, adopt it in the hope of improving their lives, convince themselves that they feel so much better, and spread the word. This is particularly dangerous in the case of celebrities. 

Here is a sample I pulled from a Gannett article over four years ago.

Alas, for 2015 we find out that quinoa is out and kaniwa, “sourced primarily from the Andes Mountain region of South America,” is this year’s super-food, “high in protein, fiber, iron and calcium” and gluten-free!  In the search for a better sweetener, “coconut sugar is making its way onto the scene.” Actually, all things coconut are in fashion as part of the Paleo food trend.  Almonds are out and pistachios are in along with Nduja and spreadable salami.

Just last year I commented on a TV ad for beet powder as a circulation super food, with the power to support increased energy without stimulants, promote heart health and support healthy blood pressure levels. (Notice how these products sold as supplements always support and promote without really promising to do anything definite.)

Finally, here is one from this year that sounds extremely confident and enthusiastic. It begins: “Move over kale, quinoa, and coconut water! …There are some new superfoods on the block, packed with powerful nutritional benefits and exotic tastes.” To reduce the shock of finding yet another new super food, they remind us how the super-food trends of today would seem “rather bizarre” just a few years ago – now that’s comforting!

It continues: “These are the superfood trends you should not only watch out for, but get excited about.” Included in the list are nut oil, chaga mushrooms, cassava flour, watermelon seeds and tiger nuts; and try maqui berries, instead of the so-passé goji and acai. Wash it all down with some probiotic water. When making your heart-healthy smoothy, try substituting moringa for your matcha, maca or spirulina. (Who does this stuff?)

That’s why I was so pleased to find this article. Although when I saw the headline, “The Definitive Superfood Ranking,” I expected more of the same, the picture showed apples and broccoli, so there was hope that some sanity would prevail. 

The piece begins: “It seems like everything in the grocery store is labeled ‘super’…[but] which foods are actually proven, by science, to be good for you and which ones are all hype.” They go on to say that many dietitians think the term super foods should be eliminated because it is so misleading, sometimes intentionally so by food marketers. Such labeling raises the price and promises to do what no single food can do alone, make you healthy.

The article begins by exposing the gluten-free myth. “Unless you have celiac disease or suffer from a true gluten intolerance (example: you are doubled over and running for the bathroom post-pizza), there are no proven physical benefits from going gluten-free.” Then it explains how orange juice is not the best source of Vitamin C and adds that the benefits of coconut oil, chia seed, kimchi, sweet potatoes, almonds, acai and beets are more hype than reality.

At this point in the story, the emphasis changes to address truly healthy foods: eggs, cherry juice, broccoli, coffee, apples, green tea, black beans, dark chocolate, red wine, salmon, turmeric and blueberries. Each are backed by some valid scientific research and their prices are not inflated by fads and hype. (I also noticed that not a single one of them caused problems with my spell-check, unlike about half of the so-called super foods in the lists above.)

Wow! Are real foods eaten in moderation the answer? Despite that, the odds are good that in 2020 someone will discover another new super food in some remote jungle, and the masses will jump on board. (Excluding those who were mauled to death trying to harvest tiger nuts!)