Monday, December 26, 2011

More on Hype in the News

A couple of weeks ago I warned that hype in the news was merely a ploy to gain readership or viewership.  Those among us with perspective filter the hype and look for the substance.  Headlines are intended to get our attention, but just reading the headlines can be dangerous.

Here is a quick example:  two reports on the same day on the same subject using the same data (source:  Autodata).  The headlines read:  U.S. Auto Sales Rise in June compared to US Car Sales Dip in June as Confidence Fades.

Kinda makes you wonder…

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