It’s interesting how news items often omit relevant
information, expecting the readers to put it all together. An example comes from the year-end news that
beef prices are expected to rise in 2014 by 3 to 6 percent overall.
It goes on to focus on ground beef, which has risen 30%
since 2010. They give the opinion of one
of the experts about future prices: “After
climbing 18 percent over a year ago, Zimmerman expects ground beef prices to
rise as much as 10 percent next year.”
Hence, our burgers will cost even more and the price increase far outpaces
ordinary inflation and expected pay raises.
With the costs increasing, people are eating less ground
beef, but it still takes up a larger portion of their food budget. One reason for its popularity is that it is
versatile and easy to prepare. With lower
demand, the price increase must be tied to tighter supply. Some of that can be attributed to the 2012
drought and pressure on corn prices from the diversion to alternative fuels,
but is that the whole story?
What’s not mentioned is the commotion about 20 months ago when a television chef referred to finely textured beef filler as “pink slime,”
a product that has been in the food supply for years with no ill effects, a
product that reduces food waste and increases the beef supply. That derogatory label and the power of Social
Media drove many to join that movement to oppose its use in ground beef. Grocery chains reacted to the pressure and
changed procurement practices causing some producers to go out of
business. This public knee-jerk reaction
to an unscientific and intentionally sensationalized “crusade” not only cost
jobs, but now may have contributed to higher grocery prices for us all.
This is the meaning of societal behavior leading to societal
consequences. Much as some people may use conspiracy theories to place blame for unexpected price increases, the real reason behind the movements is the operation of supply and demand, and the reactions of a misinformed society often influence those factors.
No comments:
Post a Comment
Click again on the title to add a comment