Today is a day for celebration! It’s the thirteenth anniversary of the Do Not
Call list. When you put your personal
phone number on the list, it becomes illegal for businesses to call you with
unsolicited offers or requests, except for political organizations,
not-for-profit organizations, bill collectors and organizations conducting surveys.
How effective has it been?
Here is some information from Wikipedia:
“According to the 2009 Economic Report of the President, prepared by the
Council of Economic Advisors, the program has proved quite popular: as of 2007,
according to one survey, 72 percent of Americans had registered on the list,
and 77 percent of those say that it made a large difference in the number of
telemarketing calls that they receive (another 14 percent report a small
reduction in calls).” But is popular the
same as effective? And is fewer calls
the same as Do-Not-Call? “Another
survey, conducted less than a year after the Do Not Call list was implemented,
found that people who registered for the list saw a reduction in telemarketing
calls from an average of 30 calls per month to an average of 6 per month.”
Obviously some companies opted to ignore the list. I remember early on telling telemarketers
that we were on the Do Not Call list and reporting the call on the website. The information went into cyberspace with no
feedback. Since then technology has
improved to give us computers assisting humans to speed up the calling process
and robocalls, using a computerized auto dialer to deliver a pre-recorded
message.
The main problem with the Do Not Call list is that the
process has no teeth. The enforcement
was very weak. NBC tells us that in the
first four months of this year, “the Federal Trade Commission received more
than 1.6 million complaints about unwanted calls. Sixty-four percent, or 1.1
million complaints, were for robocalls.”
Imagine the numbers when the people who didn’t bother to complain are
accounted for!
Congress recognizes this and now has proposed new
legislation requiring landline and mobile carriers to offer free
robocall-blocking technology to their customers. The press release stated, “Robocalls are one
of the things that annoy Americans the most and the ROBOCOP Act will finally
help put a rest to these dreaded calls that are interrupting family dinners—or
worse—scamming people out of their hard-earned money.” Of course companies who use the technology
want the rules loosened rather than tightened.
First, anyone who thinks robocalls are one of our biggest
annoyances must lead an otherwise very calm, tranquil and sheltered life. It’s not such a big deal that we need
Congress spending time debating it instead of a thousand bigger issues.
Whether robocalls are among the top annoyances or just a
minor pain in the neck, we could always take responsibility and buy an
inexpensive phone with caller ID (which most people have already). If you don’t recognize the caller, don’t
answer. If they really want to talk to
you, they will leave a message and you can decide whether to return the
call. (I have been using caller ID to
screen calls for several years and haven’t gotten a single solicitation from
any organization. They can’t scam me or
annoy me if I don’t answer.) So once
again, why do we need the government stepping in to solve a problem that is so
easily taken care of? They also want to do
it in a way that adds costs to the providers, costs that will somehow be passed
along to the consumer as they always are.
Nothing is free.
Whenever we don’t take responsibility, acting helpless,
acting like victims, some advocate or politician is always happy to step in and
solve the problem for us. Often it
doesn’t really get completely resolved; and all we have accomplished is to
encourage the attitude of these "helpers" that in this high-tech world of robocalls, scammers or
whatever we can’t really take care of ourselves.