Paying Attention

It’s hard to use critical thinking unless you are paying close attention. Opinions and feelings try to slide by as facts; some things are brought to our attention and some glossed over or omitted. Questions go unanswered.

Here are a few changes and trends I noticed by paying attention and applying some perspective to note differences. Not all are necessarily bad or problematic, but as we let unimportant things slip by, we also allow the big issues to ride along.

Gradually the vocabulary for describing schools is changing. High schools now have campuses. In news reports the term is commonly used, even in cases where it’s a single building with an athletic field in back – these were formerly referred to simply as high schools. After spending four years being taught by educators, students may earn a high school degree. 

One news item recently reported that Chik-fil-A had moved into third place among quick-service restaurants, as another told us, “Chick-fil-A will become the first quick service restaurant to offer full meal kits.” Eating fast food is a bad habit; does calling it quick service instead of fast food make a difference in the nutritional value or is it just more marketing?

I’ve written before about how realtors have hijacked the word homes. They don’t sell houses anymore; they sell homes. It has gotten to the point where an architectural design formerly known as a townhouse, usually having a small footprint with multiple floors, is today referred to as a townhome. Google the term townhouse and you will see many ads for restaurants and bars. Google townhome and you will see real estate ads – more marketing.

 Health food stores got it right from the beginning.  They don’t really sell food, and much of it isn’t particularly healthful. In fact, it is unregulated and untested so some products can be dangerous without customers knowing. But they got the marketing angle down to the point where so many people put their critical thinking in neutral and believe otherwise.

Finally, the word alleged has somehow changed its nature or definition, or has just become a term thrown around to protect against any misrepresentation. So many times I have heard local news reporters saying something along these lines: “The man was allegedly charged with robbing a Village Pantry.” (Robbing Village Pantries in the wee hours is kind of a hobby for folks around here.) But he wasn’t allegedly charged; he was actually charged for allegedly doing the robbing.

Paying attention and using critical thinking is important. Words can be misused unintentionally, which is usually harmless. But they can also be used by advertisers, politicians and others to manipulate opinions. For example, referring to people who sneak into the country as immigrants is like referring to shoplifters as customers.