One week ago I addressed the disappearing
middle class in terms of people wanting to pass along the blame to avoid acknowledging responsibility. A failure to
take responsibility, to act the victim, is one of the behavioral weaknesses within our society. On the other hand, the article made some good
points about how the gap between the middle class and the rich is
expanding. The 62/29 income split between the
middle class and the wealthy in 1970 has morphed into a 45/46 split by 2010. What can we possibly do about that? The answer moves the discussion from
responsibility to economic understanding and then to a combination of critical thinking
and perspective.
I have explained before how money seems to move in a cycle beginning
with us as consumers and taxpayers. We
start with a certain amount of money (commonly known as “not enough”). Then we make decisions, both wise and foolish, about how to spend or save our money. We should make these decisions based on what we value
(perspective) and what will add real value to our lives (critical thinking). We spend our scarce resources on food, rent, transportation, clothing, education, entertainment, healthcare and a variety of
things. Companies compete for our
attention and our business. Sometimes we
make sound choices and sometimes we don’t. (Examples of how we don’t provides material for this blog.)
When I think about rich people and how they got there, I ask how we contributed to their success. Some inherited their wealth, but most of them
got rich by selling us products, services or ideas. No one forced us to buy. They had to be persuasive enough to get their
products on our shopping list ahead of their competitors’ products. That competition for our dollars included
similar products, Ford vs. Toyota, but also all the other options for our
money: a new computer vs. college
savings, cable TV vs. patio furniture, pay off debts vs. a dental checkup, beer
vs. iTunes, designer clothing vs. a tank of gas, the newest smartphone vs. a
vacation. Some of those may seem like
odd comparisons, but our resources are limited.
Our money goes either here or there; we can’t have it all. Meanwhile Wall Street fat cats and bankers
invest in companies, trying to make money by correctly predicting our tastes, choices and motivations.
What kinds of choices do we make? We spend $50 to $150 per ticket, sometimes
more, to attend professional football games, slightly less for college games,
but rarely is either not sold out. We
pay three or fours dollars for fancy cups of coffee. (What were once luxuries are considered necessities.) We follow celebrities –
actors, singers, and athletes – hanging on their every word and buying
what they recommend or endorse. Nike
is about to launch a campaign to sell us Lebron X sneakers for $315. These are not necessarily bad
decisions.
Good or bad decisions are relative to all our possible options and the
amount of money available to spend or save.
What I do know is that Oprah, Bill Gates, Doctor Oz, Alex Rodriguez, the CEO of GM, the Walton family or Lady Gaga did not get rich in a
vacuum. We had to willingly contribute. At some point between 1970 and today, we
stopped supporting each other and started jumping on every bandwagon that
came along, moving enthusiastically from one fad to the next, from beanie babies to Crocs to ring tones, from MySpace to Facebook. With the increased speed at which everything moves,
especially information, more money is in play, and people decide
faster so as not to miss out on the "next big thing." Ads for a phone service warn about news being “so 30-seconds-ago.” Entertainment became far more prevalent and valued in our lives making actors, singers and athletes disproportionately wealthy. We are enamored with celebrity. We have even made business executives into celebrities, buying their books, attending their lectures, and following them on the news and Twitter. (Then they cash in on this Super-Star status.) The terms rich and famous are linked more
tightly than ever, because our money follows fame, perhaps in hopes of becoming
famous ourselves. The media play to this obsession with more and more time devoted to big names and less to hard news. With shorter
timeframes and without moderation or perspective the cycle becomes more
vicious.
My conclusion is that it’s too bad the rich are getting
richer seemingly at our expense, but we are not helpless. First, when they report such numbers, they
like to imply that the “pie” is not getting bigger. This is clearly wrong. Merely compare the advances in medicine, electronic
gadgets and the safety/reliability of automobiles over the last 40 years. America as a whole has more wealth. But how that wealth is distributed is to some
extent controlled by our spending decisions and whether those decisions are
based on our stated values and sense of moderation (perspective) or on fads, the need to be like our heros or one-up our neighbors and the sale of products with unproven benefits (critical thinking).