Now we get to the real cause of the obesity epidemic in
America, cheap food. “According to the
researchers, in the 1930s, Americans spent one-quarter of their disposable
income on food. By the 1950s, that had dropped to about one-fifth. The most
recent research finds Americans now spend less than one-tenth of their money on
food.” They draw a direct relationship
between this availability and convenience of cheap food and eating more. The sedentary lifestyle from office jobs to
television watching to videogames has less of an influence than fast food,
microwavable meals and government farm subsidies.
This seems to contradict the big news from earlier in the
year: “Prices are rising for a range of
food staples, from meat and pork to fruits and vegetables, squeezing consumers
still struggling with modest wage gains.”
(It’s not really a contradiction, just more evidence that our media will
paint any angle of a story as a crisis.)
Although it may look like just another excuse – this time
blaming the price of food – it’s impossible to deny the affect of behavior. The food does not jump off the shelves or out
of the drive-thru window demanding that we buy it and eat it. Popcorn may be more tempting when it’s only
two minutes away in a microwave bag without the prospect of a messy clean up,
but it’s still a free choice. No matter
the price or the convenience, we still have a choice between nourishing food
and junk food, and between eating more or not.
It’s behavior: discipline, responsibility and
critical thinking. After all, Amazon
made buying books cheaper and more convenient, but we weren’t overwhelmed by a
reading epidemic!
One could also ask what we were doing with the income saved
as the price of food dropped from 25% to 10% of disposable income. What choices were we making? Were we saving at least some of it for a
comfortable retirement or education; or were we spending it on bigger houses
(for smaller families), more toys (for both children and adults), travel,
entertainment, designer clothing and generally trying to keep up with/impress the
neighbors? The answer to that question
is easy and obvious to everyone.
We were given an opportunity to make sound choices, but were
driven, instead by price and convenience and an inability to delay
gratification. Now the majority of
Americans are overweight with little or no savings. We don’t need more research into the cause of
the obesity epidemic. Lay the blame
where it belongs – on behavior.
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