The USA Today runs a daily feature called USA snapshots. They are
"easy-to-read statistical graphics that present information on various
issues and trends in a visually appealing way," addressing a particular
issue in a number of different subject areas including politics, money,
sports, news and entertainment. They sometimes refer to a current news
item, movie release or sporting event, but the rest of the time they are
just random subjects. They do provide some good examples for the
practice of critical thinking. (Anyone can review a large number of
these simple graphs by searching on the Internet for USA snapshots.)
When looking at these graphs and pie charts or any others it's important
to consider a couple of questions. What type of question is being
asked, and what is the source of the data?
One category is facts or statistics. These are easy to look up and
verify. The source of the information may be government or industry
records. Some typical examples from from the daily inserts: NCAA
Division I all-time scoring leaders, top grossing superhero films, most
popular cosmetic surgery and soft drink consumption trends. The first
two are straight out of the record books, so to speak. The third comes
from the American Society for Aesthetic Plastic Surgery and presumably
they should know. The soft drink information comes from "Beverage
Digest," another reasonable source.
Another category relates to choices or behavior. They ask people
whether they have ever come in late to work or left early knowing that
the boss was out of the office. The sample of 507 workers is not
particularly large, but they should know if they have ever done it and
may be willing to honestly confess to it. It is a little puzzling, though, that
the pie chart shows 3% who answered "Don't Know." A question for 1383
adults who have had allergies for more than 3 years asks whether they
stick to the same brand of allergy medicine or tend to switch around.
The primary problem with behavior questions like these is that they are self-reporting. There is no safeguard against lying or exaggerating.
This is especially a problem as questions get more sensitive and
personal, such as the use of drugs, criminal behavior, smoking, drinking or
sexual practices. The above questions seem innocent enough that people
wouldn't be inclined to falsify and even if they did, the consequences of a bad survey result are small.
Other surveys deal strictly with opinions. Like the behavior category
the self-reported nature of the answers is always problematic in that they are not
verifiable. We must take the word of the individuals. That is
something always to keep in mind. The graphs in this category ask
questions like how many episodes of binge TV viewing are too many -
asked of 800 people who admitted to watching at least 3 TV episodes in one
sitting. PETA asked 1,234 New York City voters if they favored or
opposed the banning of horse-drawn carriages in the city. Be careful of
this result since we don't know how the question was couched, that is,
what questions were asked to lead up to it (setting the mood) and how
exactly was it worded? Because it was a PETA survey, it is reasonable to
suspect that they favor a particular answer. (FYI, most opposed the
ban.)
Finally, there is a category that seems like an opinion, but it's hard
to determine the basis for any opinion on the subject. A LoanDepot survey of
1000 adults asked if it was easier or harder to get a mortgage today
than it was a year ago. Do people apply for mortgages every year? That
seems unlikely. It doesn't even specify that these adults were in the
process of applying or had applied in the recent past. Who are these
people and where are they getting their information that forms the basis
of such an opinion? Yet, more than half (78%) had an opinion while 22% answered, "not
sure." This is truly puzzling and perhaps disturbing that so many
people form opinions on "gut feel" or, believing that they should have an
opinion,just make one up. On this subject it's harmless enough, but are
there implications for bigger issues? Likewise, it's a problem that the organization
doing the survey and the paper printing it don't question it. How many
people would be inclined to form their own opinion, based on the opinions of others that were based, in turn, on nothing substantial? In a democracy where lawmakers follow poll results so closely, it's scary to think about.
Behavior has consequences! This applies both to individuals and to societies. Learn how most of the crises presented by politicians and the media can be traced to the cumulative effects of our own behavior in 5 key areas: Economic Understanding, Discipline, Responsibility, Critical Thinking, and Perspective. Ignoring behavior leads to failure; using this new model leads to real answers. New examples every MONDAY and FRIDAY!
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