Perspective is primarily the ability to distinguish needs
from wants. In our modern era of excess
and comfort, this is not an easy thing to do.
It has two aspects. The first is
the ability and inclination to look outside yourself, to look beyond your
current situation. The second is a
natural feeling of gratitude for what you have.
Looking outside yourself may come in the form of looking at
history or looking at conditions in other countries. As I pointed out many times, even those
considered poor in America today have conveniences that were unheard of in the
past. Microwave ovens and color
television did not even exist when I was born.
Now they are considered necessities.
A high percentage of households, including poor households, in America
(over 90%) have both these items. It
doesn’t require a trip into the distant past to find a time when most Americans
had no indoor plumbing. Toilet
facilities were outside and water for cooking and cleaning had to be carried in
from the pump in back – at all times of year and in all weather. Now we have running water and electricity and
it’s a major hardship when they don’t work at the touch of a switch or the turn
of a faucet.
Looking outside the US, we find 2 billion people still
without access to a toilet. More than
half of the top 1% by income, relative to the world, live in America. Looking worldwide Americans are the top one percent, the category we are encouraged to envy and hate in America. You can see in the news everyday a long list
of places you should be glad you don’t live, many of them in the Middle East,
Africa and Asia. Even in the ones not at
war people endure hardships most of us can’t imagine. It is only by some fluke of nature that you
ended up here (or are alive at all).
All these considerations should lead to a feeling of gratitude,
an appreciation for what you have.
Gratitude leads to contentment and to the ability to accurately
distinguish needs from wants. This is
perspective.
Perspective is important because it protects you from making
poor decisions in general. It mitigates
panic in the face of an endless stream of anxiety-filled news reports. It enhances the ability to save money by not
wasting it on unnecessary or fad items.
It allows a calm reflection and response to potentially insulting or
offensive material. It counters attempted
manipulation by advertisers. It promotes
a wiser and wider choice of role models.
It leads to a proper valuation of products, services, and relationships.
Evidence of a lack of perspective is widespread. This item from CBS News makes a good
point. Facebook is in a battle with the
makers of ad-blocking software that removes commercial messages from your Facebook
page. Facebook gets their revenue from
advertisers. For all the noble talk
about connecting the world, they are really in the business of helping other
people sell you stuff. Users ability to
block ads is a threat to their business model.
The only reason companies would pay Facebook to post the ads is that the
ads have some effect, either getting people to buy on the spot or influencing them
to select those brands at the store.
Here is where perspective comes in.
Letting ads on Facebook, TV or anywhere else have that kind
of influence is like going to the grocery store without a list. You become vulnerable to your impulses and
buy more than you should, more than you need. They try to pressure you with fear or
competition – telling you that everyone else is doing it. They try to lure you in and hold your
attention with jokes, mini-dramas and celebrities. If you can’t see their ads, advertisers would
stop using Facebook as a medium.
Perspective is your defense against this onslaught of ads,
not only on social media, but also on radio, television and elsewhere on the
Internet. Tools to keep needs and wants
in perspective include these ad blockers and the mute button, but especially a conscious
perspective, which gives you the ability when all else fails to just turn them
off in your mind. Mentally tuning out
the pressure, the anxiety, the come-ons and the hype yields so many benefits: physical, psychological and financial.
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